Privacy Policy

We care about your privacy, thus, the purpose of this privacy policy is to inform you – webpage users and Autopromo drivers – about processing of your personal data incl., the purposes and legal basis, storage terms, your rights and other necessary information.

Data controller and our contact information                                                                                                                                                      

Limited liability company “Autopromo”

Registration number: 52103108751

Address: 127A Gertrudes Street, Riga, LV-1009, Latvia

E-mail: reklama@autopromo.lv

Website: https://autopromo.lv/

Limited liability company “Autopromo”, which maintains website https://autopromo.lv/ (hereinafter – AutoPromo) is considered a controller of your personal data according to the General Data Protection Regulation.

Core activity

Autopromo platform connects drivers and advertisers. It is platform where drivers give advertisers (advertising agencies, companies) the opportunity to place their ads on their vehicles and receive monthly pay. Advertisers, on the other hand, use a unique opportunity – an effective daily media – a vehicle that takes part in daily traffic.

The personal data we process

Personal data is any information about identified or identifiable natural person, including, webpage user and Autopromo driver.

In order to ensure Autopromo business activity, we need to process the following personal data, namely:

Identification data

For example, name, surname, personal identity number, date of birth, etc. information about Autopromo driver needed to identify the person.

Vehicle data

For example, information about the vehicle, its daily route, as well as information on the driver’s license, etc. data necessary to assess the possibility of cooperation.

Contact information

For example, an email address, a phone, an address that might be needed for communication.

Financial data

For example, information about the bank account that is required for accounting.

Application data usage

For example, distance travelled, date and duration, routes taken etc. data required for analysis of efficiency of business processes.

Location data

For example, during the use of an application, information about your actual location may be processed. We use different technologies to determine the location, including IP address and GPS.

Other information

Other information provided by Autopromo driver.

This personal data is obtained directly from you or is generated as a result of the use of the Autopromo application.

Purposes for processing personal data

The above personal data are processed for the following purposes:

to enter into a contract with Autopromo driver;

to find the most suitable ad for your car based on the advertiser’s interests and the information you provide when registering and completing additional information forms, which we can send to you if necessary;

for business process efficiency analysis and statistical purposes. For example, to develop and understand a standard Autopromo driver`s profile based on the common features of most Autopromo drivers;

to improve the quality of our services;

to communicate with you if necessary, including to inform you of any changes to our terms of service, as well as to inform you about advertisers who have expressed an interest in advertising opportunities on Autopromo drivers’ cars;

to settle payments with Auto Promo drivers according to contract terms;

to provide information to state authorities in cases and in amounts specified in legislation.

Legal basis for processing personal data

Autopromo does not process your personal data in ways not compatible with the initial purposes.

Autopromo processes your personal data only, when such activity has legal basis, namely:

conclusion and performance of a contract, for instance, your personal data are necessary to sign and execute a contract with Autopromo;

performance of legal obligation, for instance, to meet the legislative requirements such as accounting requirements relevant for invoices;

legal (legitimate) interests, for instance, raising public awareness about our operations and promotion of our services;

data subject consent, for instance, consent to use data about your location.

Recipients of personal data

Your personal data are safe and it is not transferred to third parties in any inappropriate ways.

Your personal data can be transferred to:

banks for payment processing;

state authorities in the cases specified in the regulatory framework;

advertisers. Advertisers receive only anonymized location data from GPS devices during the advertising campaign. Anonymized data means that the data subject is not identifiable. This allows us to prove to our clients that their brand is being seen in the locations where their campaigns are running. Personal data, such as your name and contact information are not passed to advertisers.

Storage terms

Personal data is stored until:

contractual obligations are fulfilled;

the purpose of the processing is achieved;

to the extent that the regulatory framework requires;

If the processing is carried out on the basis of your consent, your personal data will be processed as long as your consent is in force and has not been revoked.

Autopromo takes appropriate measures to ensure that personal data are safe and that personal data are processed only in accordance with regulatory enactments and Autopromo internal policies and procedures.

Your personal data are not transferred to countries outside the European Economic Area.

Principles of personal data processing

Autopromo processes personal data according to the provisions of the General Data Protection Regulation in line with the following principles of personal data processing:

personal data are processed lawfully, fairly and in a transparent manner in relation to the data subject (‘lawfulness, fairness and transparency’);

collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes (‘purpose limitation’);

are adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed (‘data minimization’);

are accurate and, where necessary, kept up to date; personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay (‘accuracy’);

are kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed (‘storage limitation’);

are processed in a manner that ensures appropriate security of the personal data, including protection against unauthorized or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organizational measures (‘integrity and confidentiality’).

Rights of data subjects

Autopromo drivers, website visitors and other data subjects have all the rights guaranteed by the General Data Protection Regulation, such as:

right to have access to your personal data and receive information about processing;

right to demand amending of incorrect, imprecise or incomplete personal data. Autopromo reminds about the need to update your data in the application if it changes;

right to be forgotten;

a right to withdraw your consent at any time regarding personal data processing;

a right to lodge a complaint within Data State Inspectorate.


Further information is available in the General Data Protection Regulation available online at: https://eur-lex.europa.eu/legal-content/LV/TXT/?uri=CELEX%3A32016R0679